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Social Media is that fully loaded artillery that can blow up your business revenue in numbers! The potential of social media from the eyes of the digital marketing agency is enormous. Almost three-quarters of adults with an internet connection at least have 2 social media account they regularly crawl through. More than 52% of B2B marketers say they did get a great response and leads from social media.

Today, more than 50 million MSMEs depend on drawing leads from Facebook and use the same platform to engage with the customer. To make it short, if you know the way to utilize Social Media, you will reach the business success you crave for. However, SM requires precaution and prudence in its usage so that it helps your business more and not hurt it. Here are some quick and easy tips-

Choose the right network: Too many cooks spoil the soup; this proverb can come right for your social media optimization strategy. If you are running after every single social media channel, you won’t get great results. Instead, choose platforms that deliver you the most. Choose those social media channels where your target market is active regularly and make your presence felt on those selected channels. The most social media marketing company will always advise not to blindly post content on every other social network will not help to drive leads. Actually, it would do the opposite.

Spy the competition: You must analyse and keep a check on what your business competitors are doing on the social media platform. It keeps you on your toes and helps you to understand how you can improve your content. Much social media marketing company offers detailed competitor analysis reports to build strategies that target your market niche.

Write right content: As we all know content is king and content marketing is very important for business, Your Posts should not carry self-promotional contents, it generally draws less attention. Your post only works when it offers something to the users. Tricks, tips, tutorials that can help ease the difficulties of your target market, motivate them more to engage and recommend you. And if your content is good, there’s always the possibility that your brand will get viral. Remember, when you are posting something, make sure the content is specific to your market. It would help to draw more qualified leads.

Engage with the customer: Your marketing strategy needs you to not just speak but also listen. You have to listen to your customers very carefully. If you do not, they will lose trust from you and won’t come back. If your users are asking you something, reply to them promptly and give them proper solutions and answers. Keep a constant check on the posts and how people are talking about it. This will help you to understand what users willing to see and what they do not.

Generating leads with social media marketing is an innovative way to boost business revenue. However, while you are doing this, make sure you are following the standards. And if you need any help, you can always count on Unicode Solutions one of the best Social media marketing companies in Delhi.

It’s almost the end of January, have you come up with your SEO strategy for 2020 yet? SEO is a highly competitive market and to stay ahead, you must know the latest trends in the SEO world. Because, if you do not, you won’t be able to make an informed decision while building a digital marketing strategy.

Here in this post, a detailed picture is presented about the latest trends of the SEO that will help you to make a remarkable SEO Strategy for 2020.

Study the latest change: If your rank somehow dropped in 2019, it is time you make use of analytics tools and see what the reason was. Google pushes updates to its search engine algorithm very frequently. Find out which algorithm hit you hard and build a necessary strategy so it doesn’t affect you again. If you do not know how to use analytics tools, contact a professional SEO service provider.

Voice search: Voice search drastically improves the user experience. And according to studies, by the end of 2020, 30% to 50% of all searches will be done through voice. Hence, needless to mention the importance of voice search optimization to build an effective SEO Strategy. Voice search already playing a significant role to boost brand awareness, online purchase, and revenue. So, do not overlook voice optimization while building your SEO Strategy for 2020.

Optimize campaign for mobile: Smartphone has been playing a crucial role in the digital marketing or SEO industry for quite a long time now. And the way we see it, the trend will remain the same. The reason is, the smartphone market is growing at a tremendous speed. It has been estimated that the worldwide smartphone user will exceed 4.7 billion by 2020! The smartphone is already being used to consume the digital medium more than PCs. So, you must prioritize and validate the content you are marketing if they are smartphone-friendly or not.

Every experienced SEO service company knows that building a perfect SEO strategy takes time. So, the sooner you begin the optimization the better off you will be. Build a plan and adhere to that. Analyse the data to make necessary changes & improve your strategy to increase organic traffic and sales. And in case you get lost, you can always count on the best Digital marketing company in Delhi, Unicode Solutions.