The dependency of people in search engines is growing at an exceptional speed. Today, people even go to Google to get information about local stores. Most of the time they are looking for images, route, reviews, etc. In fact, more than 65% of people search nearby businesses before even setting foot. Hence, for business owners, they must build a great online presence. If we dive into more specific, then businesses must consider improving GMB or Google My Business. Because, in the end, this tool is pulling out every string. So, let’s find out some essential GMB features and how to optimize them.
Google Descriptions: Once you have successfully created your GMB account, the next job is putting a meaningful business description. The best way to do this is by adding your product/ service keywords into the description content. The impact is huge in the local SEO and customer will instantly recognize exactly what you do. However, do not just spam this place with irrelevant keywords. Place compelling, interesting and, above all else, useful content. With this step, you will help your cause greatly as you will rise in the rankings for plenty of useful keywords.
Google questions and answers: This is an exceptional feature where clients answer directly on your GMB page. These questions can be anything related to your business or store. When a prospect asks something on this page make sure you reply to them with relevant info as soon as possible. Do you want to know the best way to answer them? Well, according to much digital marketing company, the best way to answer a question is by replying to a different user like your family member, friend, etc.
Book an Appointment: Do you know a prospect can book an appointment directly from the GMB page? Yes, that’s true. Google offers its user to make an appointment without needing to visit your online or physical store. If you are interested to have this feature, you just need to go to the URLs section of the GMB page and place the URL in the appropriate fields. And that will do the magic!
With these three simple and straightforward tips, you can improve your Google My Business account. When doing so, you will find more clients and convert visitors into clients. However, to get the most out of it, do the optimization process from SEO service providers. Because many things require a careful and experienced hand. If you think a DIY is enough, you will lose more than gaining anything. So, get in touch with the best digital marketing company in Delhi to boost your GMB page today.