If you own an eCommerce website, the most valuable resource is traffic. As long as you are driving regular traffic, you are safe. And the best part of owning an eCommerce website is, it has a tremendous amount of business opportunities. In fact, 40% of worldwide internet users have bought products or goods online via a desktop, mobile, tablet or other online devices. Of course, all of them will not buy from you or be interested to buy anything. And there lies the main challenge of owning an e-commerce website. You do not need random traffic, what you need is a sales-ready lead. And here’s how to get it:
Invest in Google AdWords: The average ROI is 200% on Google Ads. Entrepreneur spending $1 on a campaign can expect a return of $2. If you are really looking to improve your ecommerce conversion rate, Google Ad is the most suitable way to achieve your goal. It has the power to convert 50% better than organic search results. 60% of prospects have the intention to buy, so your overall sales graph will grow definitely. If we take all of these benefits into account, surely Google Ads will increase your business revenue and help to boost your overall website traffic and sales.
Invest in SEO: Google Ads are great, but for how long you will pay for every click? The best way to overcome Google Ads expenses is by investing in SEO. SEO comes with exceptional benefits that drive targeted results. To get better clarity about the effectiveness of SEO, let’s look at some proven facts and why you need it for your eCommerce business. On the first page alone, the top 5 SERP results receive 75% of the clicks. And there are billions of internet users! So the opportunities are limitless. Over 40% of revenue is obtained from organic traffic! 81% of people do some type of online analysis before making a big purchase. Investing your resources to build SEO strategies will surely help your website rank higher in search engine results and drive unique traffic to your online store.
Take care of the design: Investing in SEO, Google ads have great potential. However, when users visit your page, you have to give them reasons, so they can stick to your website and make a positive click. No matter how much you spend on your marketing campaign, if your website is dull and boring, you will lose your credibility as an eCommerce business. The best way to overcome this major problem is by hiring the best eCommerce website designing company.
With these tactics and capable hands, you will be able to generate more website traffic to your online store. But, improving your eCommerce conversion rate doesn’t happen overnight. You have to be patient to achieve the best result. Have any questions for us? Talk to the best Best Ecommerce website designing company to clear your doubts.