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Paid search and organic search are tactics that ultimately achieve the same goal. SEO or search engine Optimization helps to grow organic search results. Pay-Per-Click (PPC) falls under Search Engine Marketing, which drives paid results. Both help to deliver your messages to your potential or existing clients. However, the price and effectiveness of reach and the way you deliver the messages to your prospects are quite different.

Why SEO Works

• SEO drives sustainable traffic.
• It drives more than 25% of organic searches for a keyword.
• 82% of digital marketers report that the effectiveness of SEO will grow more.
• SEO establishes credibility, brand awareness and increase the influence.

Why PPC Works

• PPC offers immediate results.
• Brands can make $3 for every $1.60 spent on Google Ads.
• Can improve conversions by targeting popular keywords in buyer-oriented campaigns.
• PPC offers highly-targeted traffic. With PPC, you can target very specific consumer sections.
• With PPC, it’s effortless to scale up quickly. You can bid higher to make your ads more prominent.Pros of SEO 
• Low Cost: Without any doubt, SEO is extremely cost-effective. The labour charges of setting up and running a PPC campaign are normally the same or sometimes can cost more than the labour costs of SEO.
• Grow revenue: Since SEO is quite affordable and as you are not doing a lot of investment to run an SEO campaign, you will be able to grow substantial revenue if implemented successfully.
• Grow Website Traffic: When done correctly by an SEO service company, this marketing method helps you receive high-quality traffic and grow your brand awareness.

Pros of PPC

• Quick & Better Visibility: PPC helps your website to rank above the organic search result. This will help you to drive searcher’s attention towards your website which in turn will increase your conversion rate.
• Stay always on the top: Every search engine’s algorithm updates give a marketer sleepless night. However, if you use PPC, then you won’t have to worry about the impact of the rank position. You have paid for the top spot and you will be on the top as long as you pay for it.
• Easy target: PPC helps you to zeroed-in your target customer easily. You can target your audience as per their online activity, location, device, etc. This precise targeting enables you to deliver your ads only to those people who are interested in you. PPC offers you much greater control over whom you would love to deliver your ads to.

SEO vs PPC Considerations

If you own a website or a digital marketer, you may be torn between choosing PPC or SEO for the growth of your business. However, as the best digital marketing company in Delhi, we would suggest that, instead of choosing between SEO vs PPC, you can take an integrated approach and get the best results from both of the worlds. Use the best features of both SEO and PPC to maximize benefits from your campaign.

You already know that PPC can deliver an instant result, other than that, it also offers essential directional inputs. By using PPC, you can recognize what kind of keywords your visitors are using to find a particular service or product. This keyword pattern is crucial to optimize SEO.

Also, once you reach a ‘balance’ point between paid and organic traffic, you can reduce your paid search budget in favour of organic. Reduce the cost of PPC once you have every data about your customer demography and their buying patterns.

When you are starting your digital marketing, remember that PPC and SEO are not two separate methods of search engine marketing. Rather, they complement each other and should be utilized in an integrated manner to maximize the result.

Contact the SEO and PPC Experts at Unicode Solutions
Every business has its own unique digital marketing needs, so contact the SEO and PPC specialists at Unicode Solutions to help you understand the right combination for you. Our specialists have the expertise and the experience to work with your business to build a plan that reduces your budget and maximize ROI. We can concentrate on our digital marketing, enabling you to focus on your business.

According to research done by the prestigious Missouri University of Science and Technology, it takes less than two-tenths of a single second for a visitor to form an opinion regarding your brand. This indicates that your website can either guarantee prospects to purchase your products or make them go elsewhere. When your site has less than a second to affect customer’s purchasing decisions, you must recognize which things need to be prioritized.

In this post, we’ll take a look at 4 major aspects of web design and how they directly affect a business’s success.

Design and Credibility: Regardless of what you offer, why a user will buy from you? Definitely, the cost & quality of products or services are crucial, but in the age of dodgy sellers and mistrust, a user moreover wants to feel they are obtaining service or purchasing products from a credible and reliable source. This is where your responsive website design plays a significant role.

Having a credible looking website helps people to build trust. Recent market research conducted by Usability found that a good looking website was given a rating of 4 out of 5 on the relative importance scale. This implies, people rated the design of the website as one of the most essential trust factors since it boosts the credibility of the business & therefore encourages them to become your customers.

Brand Consistency: If your business has a logo that is being utilized quite often in various print materials, then the logo and brand colour must be carried over to the website design. It is crucial that your existing clients recognize your brand in all forms of communication so they relate your brand position and promise with your organization. Oftentimes, businesses change the visual aspects of a brand which may cause customers to feel uncomfortable, which can a negative relationship with your business that reduces sales in great numbers.

Design an obvious and relevant website: A website offers great opportunity to assist you in generating leads for your business, whether you are using digital marketing or traditional marketing method to reach new prospects. When prospects land on your website, they must understand immediately what to do. They should not wonder about the meaning of a web page or how it adds meaning to them. You accomplish this by paying attention to the design of the website only. Customers want a clear path. Do not overwhelm your customers with way too much information. Tailor your call-to-action button so that your customers know exactly where to go to make a successful purchase.

Navigation matters: According to many web development companies, this is the most crucial part of a website. The navigation can make or break your entire website, which is completely true for websites having more than ten pages. A website navigation system generally contents a navigation bar that differentiates each page with another. Well, designed navigation is easy to use and the user can go from one page to another, without investing too much effort. When designing a website sometimes less experienced website designer get carried away and implement fancy UI/UX which is difficult to navigate. This is the reason, when designing a website you must hire a professional web designing company instead of hiring an amateur.

Summing-up

Website design is a great way to create a user-friendly environment where people come for helpful tips and make purchases. If a website is designed and managed properly by a professional web designing company like Unicode Solutions, customers will continuously return to your site and do business with your company. So what are you waiting for? Contact the best web designing and development company in Delhi and start developing a website that delivers.